Tommy John's Tailgate
Industry
Restaurant & Bar
Services
Branding & Identity
Menu Design
Website Development
Digital Marketing
Technologies
Adobe Suite, HTML, CSS
JavaScript, PHP, MongoDB
Creating a fresh identity for a new American sports bar concept that brings together great food, drinks, and entertainment.
Tommy John's Tailgate approached us with a vision: create a sports bar experience that elevates the traditional concept with chef-driven food, craft beverages, and an atmosphere that makes every visit feel like gameday. Our challenge was to develop a brand identity that would resonate with both sports enthusiasts and food lovers alike.
Crafting a distinctive visual identity that captures the spirit of gameday
Our branding process began with extensive research into sports culture, contemporary restaurant trends, and the local market. The goal was to create an identity that felt both timeless and modern, avoiding typical sports bar clichés while still maintaining an authentic connection to the game-day experience.
The resulting logo design combines classic typography with modern elements, creating a mark that works across all applications - from signage to digital platforms. We developed a comprehensive color palette that draws from traditional sports aesthetics but with a sophisticated twist, ensuring the brand stands out in a crowded market.
Crafting an engaging menu experience
The menu design was a crucial component of Tommy John's brand identity. We created a visual system that not only showcases their elevated take on classic sports bar fare but also makes the selection process intuitive and engaging for customers.
Each menu category was carefully considered, with custom illustrations and typography that reinforce the brand's personality. The layout prioritizes readability while maintaining visual interest, helping to guide customers through the extensive food and beverage offerings.
Building a robust online platform
The website design focused on creating an immersive digital experience that captures the energy of Tommy John's physical space. We developed a responsive platform that prioritizes key user needs: easy access to menus, online ordering, event information, and reservations.
The site features a custom content management system that allows staff to easily update menus, promote special events, and manage reservations. High-quality photography and engaging content help tell the Tommy John's story and showcase their unique offerings.
Driving engagement and growth
Our ongoing digital marketing strategy focuses on building and maintaining Tommy John's online presence through targeted social media campaigns, email marketing, and local SEO optimization. We create engaging content that highlights their unique offerings, special events, and the overall Tommy John's experience.
Through careful analysis of customer data and engagement metrics, we continuously refine our approach to ensure maximum impact and return on investment. Our efforts have helped establish Tommy John's as a premier destination for sports fans and food enthusiasts alike.
